February 17, 2026

The always on brand

Our CSO Ed Hayes talks with Management Today on how established brands evolve for today’s consumers - and why uniting brand and campaign under one roof is the right investment.

March 2026

Bloom Thinks Pleasure vs Purpose: Travel Drop

February 2026

The always on brand

February 2026

New Tango identity causes disruption

February 2026

Bloom Thinks: Architecture Part 1

February 2026

How brands can win the subscription game

January 2026

Bloom Thinks: Brand Double Takes

January 2026

The role of trust in the the future of UPF's

December 2025

Bloom Thinks: The Power of Occasion 3

December 2025

We're in the era of confession.

December 2025

Bloom Thinks x Clubbing Culture: How can brands re-engage in nightlife?

December 2025

Bloom Thinks: The Power of Occasion #2

December 2025

We spoke to Forbes about Pantone's Cloud Dancer

December 2025

Luxury Spirits Trends in Global Drinks Intel

November 2025

Functional Dairy: From Niche to Mainstream

October 2025

My Life in Design Podcast

September 2025

Bloom Thinks: The Power of Occasion #1

August 2025

An abundant new look for Higgidy

August 2025

Pantone Colour of the Year 2026

August 2025

Bloom Thinks: Design vs Distraction Part 3

July 2025

Post Pandemic Beauty Survival

July 2025

How to do dopamine design without losing your head

July 2025

Design Week Impact Stories: Ginsters

July 2025

J2O: Redesigning The OG Crowd Pleaser

July 2025

What can CFOs learn from the Carlsberg-Britvic deal?

June 2025

Bloom Thinks: Design vs Distraction Part 2

June 2025

Could HFSS be the best thing to happen to food brands?

June 2025

Bloom Thinks: Design vs Distraction Part 1

May 2025

Bloom Thinks: Culture Series Part 3

May 2025

How White Lotus teaches brands to stay culturally relevant

May 2025

Using illustration to define a brand

March 2025

Inch's... but make it 0.0

March 2025

What Matters to Ed Hayes

March 2025

Bloom Thinks: Culture Series Part 2

February 2025

Microprovenance – How Local Stories Are Shaping the Future of Brand Identity

January 2025

Bloom Thinks: Culture Part 1

January 2025

Rebrands: when memes turn mean

January 2025

We Talked About Disruption with Creative Review

December 2024

What brands can learn from 2024’s most talkable films

November 2024

Pantone Colour of the Year 2025

November 2024

Bloom Thinks: The unassuming power of the Chicken

November 2024

Bloom Thinks: On True Partnership

September 2024

London Design Festival September 2024

September 2024

Disruptive Innovation: Handle With Care

August 2024

Bloom Thinks: Reacting & Interacting

July 2024

Bloom Thinks: A new kind of power

June 2024

Bloom Thinks: Storytelling

May 2024

Bloom Showcase: Tobenna and Cian, Design Interns

May 2024

Brand Optimism Part 3: Making Optimism Real

April 2024

Bloom welcome Matt and Liam

March 2024

Bloom Showcase: Georgia Watson, Intern

March 2024

Brand Optimism Part 2: Choosing Optimism

March 2024

Bloom Showcase: April Pembleton, Design Intern

March 2024

Brand Optimism Part 1: Rays of light

February 2024

Bloom Showcase: Lottie Petersen, Design Director

February 2024

Bloom Thinks: 2024 Forecast: Resolutions are Out, Intentions are In

January 2024

Bloom Thinks: Feeling the vibes?

January 2024

Bloom Thinks: Brands Going There

November 2023

Bloom Thinks: Identity wars and peace

November 2023

Sweet opportunities: disrupting the confectionery aisle

November 2023

Spirited Xchange: Celebrating creativity and culture with Diageo’s Special Release single malts

November 2023

Beauty Shifts: the changing faces of beauty brand design

September 2023

Seville's laid-back charm comes to the UK

January 2023

Identity crisis: the Masterbrand vs Campaign debate

April 2025

Bloom Thinks: We’ve Reached Peak Subversion

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