We are happy to announce the arrival of Tom Shuttleworth as Creative Director. Tom joins our Singapore office after over 8 years leading Glo
How brand identity and campaign creative get blurred, and why confusion is a risk to brand health in the long run.
In times of adversity, we all have to make hard choices, and that includes brands.
Beauty is no longer a dictatorship – brands are now inviting a conversation, allowing us to discover our own interpretation of beauty...
A wave of new baby brands have entered the market, showing up with honesty, diversity and realness. Getting personal with parents, these bra
Tea and Coffee have had a storming 12 months in grocery sales. And no wonder. We’ve all been craving those ‘me moments’ whilst stuck at...
With hygiene firmly on everyone’s agenda, germs have been under a microscope as consumers learn how to eradicate them without destroying the
Penguin, a lunchbox and biscuit tin staple since 1932 has been working with brand identity and innovation partner Bloom, to refresh its visu
In a year of dramatic change, we have seen lifestyle shifts come faster than ever before - with more change yet to come. We have...
As 2020 draws to a close, our tempo and outlook is becoming longer, slower and introspective. In our December edition, we explore consumer d
We all love a sweet. But the sugar demon is spoiling the fun. How can confectionery brands sidestep HFSS and put a fresh spin on...
The October edition brings fresh inspiration through a mixture of design, brand and innovation trends. We explore why going off-grid is beco
