How to do dopamine design without losing your head

Back in 2015, Microsoft claimed our attention span had dropped to eight seconds—shorter than a goldfish’s. It’s never been proven, but in the TikTok era, it rings true.

This shift has fuelled the rise of ‘dopamine’ brands—startups using bold visuals, limited drops, and surprise collabs to hook younger audiences fast. But the quick highs often lead to fast fades.

Our Creative Director Craig Barnes speaks to Fast Company on how to do dopamine design, without losing your head.

Read the full article here.

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