How to do dopamine design without losing your head

July 2025

Back in 2015, Microsoft claimed our attention span had dropped to eight seconds—shorter than a goldfish’s. It’s never been proven, but in the TikTok era, it rings true.

This shift has fuelled the rise of ‘dopamine’ brands—startups using bold visuals, limited drops, and surprise collabs to hook younger audiences fast. But the quick highs often lead to fast fades.

Our Creative Director Craig Barnes speaks to Fast Company on how to do dopamine design, without losing your head.

Read the full article here.

All news

Keep reading

Read more
Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie policy for more information.