Design Week Impact Stories: Ginsters

In 2023, we partnered with Ginsters to unveil a new identity. An identity to connect this Cornish classic to today's culture. An identity we loved from day one.

Since then, the brand has seen +14.9% YOY sales growth, recruited 555,000 new households and holds a 50% share of the UK savoury pasties and slices market.

Ginsters success shows what happens when you respect the past but aren’t afraid to move things on.

Our Planning Director Ishbel Lohman and the wonderful Sarah Babb speak to Design Week in their new series ‘Impact Stories’ that explores life after rebrand.

Read the full article here.