We Talked About Disruption with Creative Review

January 14, 2025

Disruption has been overhyped. Used wrongly it can backfire. Most brands, businesses and categories don’t need to be shaken to the core. Disruption can do good, but without careful handling it can be more destructive than constructive. CSO Ed Hayes talks to Creative Review about disruption for better brands.

Read the full article here.

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