An abundant new look for Higgidy

August 2025

We've given Higgidy a confident new look that shines a light on the recipe, the taste and that higgledy piggledy eating moment when everyone digs in. The new design system captures every product's unique Higgidyness - unmistakable abundance in every irresistible bite.

Creative Boom

Transform

World Brand Design Society

FAB News

Packaging News

All news

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Higgidy

A new look for Higgidy that bursts with abundance

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