Higgidy
A new design system, bursting with abundance.
Brand strategy
Brand identity
Packaging design
Illustration
Brand Guidelines
A new design system, bursting with abundance.
Brand strategy
Brand identity
Packaging design
Illustration
Brand Guidelines
Established in 2003, Higgidy is one of the original craft food start-ups, best known for its disruptively colourful packaging. But when casual dining exploded, so did the category. Suddenly own label was bringing vibrance to supermarket shelves, but in a more single-minded way.
To evolve from a playful challenger to a market leader, we helped Higgidy with a confident new look that would immediately showcase what the Higgidy difference is all about.
A modern packaging and identity system that brings "Higgidyness" to life coherently across the portfolio, delivering those informal, everyday moments when quality becomes abundance. Plus, a flexible suite of brand assets that extends the same care and generosity behind its products, to the wider Higgidy world.
25 The Village,
101 Amies Street,
London SW11 2JW
+44 (0) 20 7924 4533
hello@bloom-london.com
