We're in the era of confession.

We’re in the era of confession.

Raw > polished. Honest > edited.

From music to beauty, vulnerability is what’s resonating now.

Think Lily Allen’s ‘West End Girl’. Lola Young’s ‘Messy’. The Ordinary. Byoma.

Culture is rewarding emotional openness over perfection.

Our Planning Director Ishbel Lohman shares with Cosmetics Business how brands can show up in this confessional era - without it feeling shallow or performative.

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Read the full article here.

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