Lagavulin

A limited release with magnetic appeal.

Brand World

Design

Illustration

Copywriting

Since 1984, the distilleries of Islay have hosted the Fèis Ìle Festival, a 10-day celebration of the island, its culture, and its whisky.

Each distillery creates a single malt for the occasion. A rare release demands a unique design.

A legend for those in the know

The Fèis Ìle release showcases our strategic and brand world work with Lagavulin. Together, they’re an ode to the legendary spirit of the place and people behind this powerful Scottish spirit.

Image courtesy of @highsnobiety

The Result

Inspired by the aurora borealis on Islay, the celestial occurence was used as a metaphor for Lagavulin’s magnetic pull, with hidden details for collectors to discover and decode. The cartouche shape acting as a window into its intriguing world, while a dominant green palette enhanced by foiled highlights, evokes the intensity of Islay’s night skies.

Find out more

Cruzcampo

Spain’s favourite beer, redesigned for Heineken to bring to the UK.

Bloom Thinks: Culture Series Part 1

What actually is culture? And why is it so important for brands?

Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie policy for more information.