A Spanish classic redesigned for Heineken to bring to the UK.
Heineken came to us to bring their popular Spanish beer to the UK market. We needed to t adapt the identity to appeal to UK beer drinkers, while standing out from other Spanish beers.
We created a 360 visual world that brough to life the laidback charm of Seville. The beating sun, the Moorish tiles, the slower pace of life. This came to life as a hero pack design and cohesive brand identity across touchpoints.
Following launch in April 2023 Heineken have reported an impressive success story, recaching their one-year sales target in just three months.