Cruzcampo

Spain’s favourite beer, redesigned for Heineken to bring to the UK.

A Spanish classic redesigned for Heineken to bring to the UK.

Heineken came to us to bring their popular Spanish beer to the UK market. We needed to t adapt the identity to appeal to UK beer drinkers, while standing out from other Spanish beers.

We created a 360 visual world that brough to life the laidback charm of Seville. The beating sun, the Moorish tiles, the slower pace of life. This came to life as a hero pack design and cohesive brand identity across touchpoints.

Following launch in April 2023 Heineken have reported an impressive success story, recaching their one-year sales target in just three months.

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Get in touch if you would like to find out more about our work for Cruzcampo.

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