Spain’s favourite beer, redesigned for Heineken to bring to the UK.

A Spanish classic redesigned for Heineken to bring to the UK.

Heineken came to us to bring their popular Spanish beer to the UK market. We needed to adapt the identity to appeal to UK beer drinkers, while standing out from other Spanish beers.

We created a 360 visual world that brough to life the laidback charm of Seville. The beating sun, the Moorish tiles, the slower pace of life. This came to life as a hero pack design and cohesive brand identity across touchpoints.

Following launch in April 2023 Heineken have reported an impressive success story, recaching their one-year sales target in just three months.

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Get in touch if you would like to find out more about our work for Cruzcampo.

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