Foster's
Bringing back an Aussie icon.
Brand strategy
Brand identity
Logo design
design
Illustration
Bringing back an Aussie icon.
Brand strategy
Brand identity
Logo design
design
Illustration
Since 1971 Foster's has been encouraging Brits to live life the Aussie way. In 2025 our redesign is bringing that magic back. It's a return to the brand's roots. Every visual asset has been reimagined to balance pride for the brew, with an easy-going, glass-half-full personality.
The identity is a bold statement of sunny straight-talking taste, delivered with unmistakeable down-under attitude.
25 The Village,
101 Amies Street,
London SW11 2JW
+44 (0) 20 7924 4533
hello@bloom-london.com
