Foster's
Bringing back an Aussie icon.
Packaging design
Illustration
Brand identity
Brand strategy
Logo design
Bringing back an Aussie icon.
Packaging design
Illustration
Brand identity
Brand strategy
Logo design
Since 1971 Foster's has been encouraging Brits to live life the Aussie way. In 2025 our redesign is bringing that magic back. It's a return to the brand's roots. Every visual asset has been reimagined to balance pride for the brew, with an easy-going, glass-half-full personality.
From pack to activation the identity is a bold statement of sunny straight-talking taste, delivered with unmistakeable down-under attitude.
25 The Village,
101 Amies Street,
London SW11 2JW
+44 (0) 20 7924 4533
hello@bloom-london.com
