Our approach

Johnnie Walker has always been built on progress, on a desire to constantly push boundaries and explore new flavours, experiences and serves. Johnnie Blonde was borne out of that same philosophy

With consumers socialising earlier, and opting for longer, slower drinks in informal spaces, Johnnie Blond was designed to keep up with the change in who's ordering whisky, and how they are drinking it

We used our bespoke innovation tool to take the world of Johnnie a step forward, creating an inviting world of playful craft and unexpected reinvention. Replacing the traditional codes of whisky with bags of energy, attitude and vibrancy. Playful with graphic elements and adventurous with the use of colour.