Smith Global

Sharing hospitality’s best kept secrets


The challenge

Entrepreneurs James and Tamara Lohan came to us with the idea of creating a mould-breaking boutique hotel guide for stylish 30-something couples. In response we created Mr & Mrs Smith, a travel and lifestyle brand that transcends guidebooks.

The solution

Everything about the brand was designed to speak to the type of experience this audience wants; bringing style, exclusivity and an own-able, witty take on the travel club. Mr and Mrs Smith now has 1.5 million members and counting.

No items found.
No items found.
No items found.

“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

No items found.