London Gatwick

London Gatwick's new brand

Brand audit, creative strategy, design

Client

The challenge

London Gatwick are the UK’s second largest airport. They needed to find a way to better express what they stood for. But they lacked a strategic positioning from which to grow. They also need a full identity to complement their new wordmarque, which alone, did not give them the depth and richness they needed to reinvent

We wanted to create a brand strategy and identity that would tell their unique story, to increase loyalty among existing customers and grow their audience for future.

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The approach

We started by exploring 6 brand territories and developing these for a rigorous research process.
Taking the learnings from this, we shaped the brand strategy - creating a new brand idea, along with the brand house, manifesto and new consumer-facing strapline.

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We then created a full visual identity, incorporating requirements from owners Vinci Airports.

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The result

London Gatwick successfully launched their new brand and immediately transformed the visual experience within the airport and their presence across comms.

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Brand audit, creative strategy, design

Client

London Gatwick

The challenge

We wanted to create a brand strategy and identity that would tell their unique story, to increase loyalty among existing customers and grow their audience for future.

‍

No items found.

The approach

‍
We then created a full visual identity, incorporating requirements from owners Vinci Airports.

‍

No items found.

The result

London Gatwick successfully launched their new brand and immediately transformed the visual experience within the airport and their presence across comms.

No items found.

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James Thompson

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“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

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Managing Director Brands & CMO, Kerry Foods

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David Gates

Managing Director Diageo Futures, Diageo

London Gatwick's new brand

Brand audit, creative strategy, design

Client

Categories

The challenge

The approach

The result

Brand audit, creative strategy, design

Client

Categories

The challenge

The approach

The result

James Thompson

Jeremy Lindley

Scott Lloyd

Eduardo Burg

Nick Robinson

David Gates

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