London Gatwick are the UK’s second largest airport. They needed to find a way to better express what they stood for. But they lacked a strategic positioning from which to grow. They also need a full identity to complement their new wordmarque, which alone, did not give them the depth and richness they needed to reinvent
We wanted to create a brand strategy and identity that would tell their unique story, to increase loyalty among existing customers and grow their audience for future.