The LTA had created a new brand story that spoke of breaking down negative preconceptions of tennis and showcasing the sport in a more modern and accessible light. But their visual identity and the design of their products were holding them back from connecting with their target audiences and telling the right story.
We developed and identity to modernise the LTA and make the more welcoming and accessible. We crafted a new wordmarque and created a new brand line. We worked into architecture to rationalise and simplify the portfolio navigation, creating a rich visual system that offered cohesion as well as flexibility across audiences and products. We built a playbook combining inspiration and rigour to allow the brand to continue to grow and thrive.
A fully embedded visual identity that has brought the LTA’s new strategy to life with meaning, building stand out and recognition for the brand across all touchpoints, from courtside, to TV, to physical spaces, to internal comms.
The LTA had created a new brand story that spoke of breaking down negative preconceptions of tennis and showcasing the sport in a more modern and accessible light. But their visual identity and the design of their products were holding them back from connecting with their target audiences and telling the right story.
We developed and identity to modernise the LTA and make the more welcoming and accessible. We crafted a new wordmarque and created a new brand line. We worked into architecture to rationalise and simplify the portfolio navigation, creating a rich visual system that offered cohesion as well as flexibility across audiences and products. We built a playbook combining inspiration and rigour to allow the brand to continue to grow and thrive.
A fully embedded visual identity that has brought the LTA’s new strategy to life with meaning, building stand out and recognition for the brand across all touchpoints, from courtside, to TV, to physical spaces, to internal comms.
