Richmond’s wanted to make a shift in the way people saw them; from sausage maker to a meal creator. They needed a flexible identity that pushed beyond a single product and promised an inviting range of delicious food – from traditional favourites, to meat-free, to snacking.
Our creative idea, focused on the home of Richmond, bringing to life the brand's Irish heritage and creating a sense of rural freshness. After defining an improved approach to architecture, we brought our idea to life across the full range, ensuring Masterbrand coherence along with clear range navigation.
We maintained the familiar country hills, re-illustrating and renewing colour palettes to add boldness and freshness. We captured a modern and recognisable photography style, and out in-house illustrators developed a rich suite of brand assets.
We reworked the Richmond ‘house’ icon and word marque to make them more real, approachable and dimensional. Little details such as the steam coming out of the chimney to reveal the Richmond’s ‘R’, add a touch of wit to the design.
Our new design proudly grabs the attention of supermarket shoppers all over the UK and paves the way for Richmond to continue to grow their portfolio with a flexible and recognisable identity. Following the launch of the new brand, we were delighted to learn that Richmond had been ranked No. 1 Most Improved for Brand Health in You Govs 2023 study.
Richmond’s wanted to make a shift in the way people saw them; from sausage maker to a meal creator. They needed a flexible identity that pushed beyond a single product and promised an inviting range of delicious food – from traditional favourites, to meat-free, to snacking.
Our creative idea, focused on the home of Richmond, bringing to life the brand's Irish heritage and creating a sense of rural freshness. After defining an improved approach to architecture, we brought our idea to life across the full range, ensuring Masterbrand coherence along with clear range navigation.
We maintained the familiar country hills, re-illustrating and renewing colour palettes to add boldness and freshness. We captured a modern and recognisable photography style, and out in-house illustrators developed a rich suite of brand assets.
We reworked the Richmond ‘house’ icon and word marque to make them more real, approachable and dimensional. Little details such as the steam coming out of the chimney to reveal the Richmond’s ‘R’, add a touch of wit to the design.
Our new design proudly grabs the attention of supermarket shoppers all over the UK and paves the way for Richmond to continue to grow their portfolio with a flexible and recognisable identity. Following the launch of the new brand, we were delighted to learn that Richmond had been ranked No. 1 Most Improved for Brand Health in You Govs 2023 study.
