Richmond

Mealtime favourites, reimagined.

Audit, architecture, creative strategy, visual identity, pack design and rollout

Client

Richmond

Categories

The challenge

Richmond’s wanted to make a shift in the way people saw them; from sausage maker to a meal creator. They needed a flexible identity that pushed beyond a single product and promised an inviting range of delicious food – from traditional favourites, to meat-free, to snacking.

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The approach

Our creative idea, focused on the home of Richmond, bringing to life the brand's Irish heritage and creating a sense of rural freshness. After defining an improved approach to architecture, we brought our idea to life across the full range, ensuring Masterbrand coherence along with clear range navigation.

We maintained the familiar country hills, re-illustrating and renewing colour palettes to add boldness and freshness. We captured a modern and recognisable photography style, and out in-house illustrators developed a rich suite of brand assets.

We reworked the Richmond ‘house’ icon and word marque to make them more real, approachable and dimensional. Little details such as the steam coming out of the chimney to reveal the Richmond’s ‘R’, add a touch of wit to the design.

The result

Our new design proudly grabs the attention of supermarket shoppers all over the UK and paves the way for Richmond to continue to grow their portfolio with a flexible and recognisable identity.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson

Chief COMMERCIAL OFFICER, HEINEKEN

“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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