The original granola and cereal bar creator had, over time, lost its masterbrand purpose, and the range lacked a coherent identity. Although perfectly positioned at the crossroads between natural wholesomeness, sustainable sourcing and great taste, Jordans’ identity didn’t live up to its products.
Our new creative strategy delivered the essence of the brand- naturally delicious- with distinction.
We were single minded in creating the Masterbrand consistency that the brand was lacking. To invite people in, we imagined a richer visual world that celebrates what makes Jordans different.
A refreshed marque and new assets were created to tell this story on pack and off pack, and we teamed up with photographer Howard Shooter for a bespoke shoot. A new architecture and identity brought cohesion, easing navigation between ranges.
A strong and proud Masterbrand identity that unites the Jordans’ range and delivers it’s unique, naturally delicious proposition.
