KP Snacks

A bold new take on healthier snacking

Brand audit, creative strategy, design.

Client

KP Snacks

The challenge

Standing for a healthy choice whilst winning on taste isn’t always easy; Popchips needed to celebrate ‘better for you snacking’ while still heroing great flavours.

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The solution

We carried out an audit of the category and adjacent trends, mapping out the semiotics of wellness and finding a clear territory for Popchips to occupy; a space of dynamic, vibrant and high-tempo wellness.

We worked into this space with design ideas that clearly communicated the product proposition and brought the unique brand personality of Popchips to life with a lively and memorable design.

The result

A redesign that promises taste and wellness with a high-energy, unique visual pop.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson

Chief COMMERCIAL OFFICER, HEINEKEN

“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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