Avon Cosmetics

Giving a world-leading beauty brand a makeover to remember

Creative strategy, identity.

The challenge

Avon is global beauty icon with a long and proud history – a vast range, sold across multiple channels by a workforce of thousands. In order to continue to succeed across its diverse portfolio, Avon needed a brand identity that showed up with more clarity, and a refreshed wordmarque to dial up distinctiveness, modernity and stand-out.

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Our approach

We kicked off with a global brand audit exploring category, adjacent sector learning and stakeholder immersion. Our strategic work covered architecture and portfolio analysis, colour semiotics and strategically connecting Avon’s brand purpose with their visual presence.

We developed a detailed and vibrant visual system, and playbook, giving flex across digital and offline channels. And we created a wordmarque that brought impact, retained recognition, and cued modern beauty.

The result

A global brand identity delivering the power and beauty Avon deserve.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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