Avon is global beauty icon with a long and proud history – a vast range, sold across multiple channels by a workforce of thousands. In order to continue to succeed across its diverse portfolio, Avon needed a brand identity that showed up with more clarity, and a refreshed wordmarque to dial up distinctiveness, modernity and stand-out.
We kicked off with a global brand audit exploring category, adjacent sector learning and stakeholder immersion. Our strategic work covered architecture and portfolio analysis, colour semiotics and strategically connecting Avon’s brand purpose with their visual presence.
We developed a detailed and vibrant visual system, and playbook, giving flex across digital and offline channels. And we created a wordmarque that brought impact, retained recognition, and cued modern beauty.
A global brand identity delivering the power and beauty Avon deserve.
Avon is global beauty icon with a long and proud history – a vast range, sold across multiple channels by a workforce of thousands. In order to continue to succeed across its diverse portfolio, Avon needed a brand identity that showed up with more clarity, and a refreshed wordmarque to dial up distinctiveness, modernity and stand-out.
We kicked off with a global brand audit exploring category, adjacent sector learning and stakeholder immersion. Our strategic work covered architecture and portfolio analysis, colour semiotics and strategically connecting Avon’s brand purpose with their visual presence.
We developed a detailed and vibrant visual system, and playbook, giving flex across digital and offline channels. And we created a wordmarque that brought impact, retained recognition, and cued modern beauty.
A global brand identity delivering the power and beauty Avon deserve.
