Re-making a modern classic

Category audit creative strategy, design.



The challenge

Carr’s is a well-known premium savoury brand with prominent market share. When they came to us, they were perfectly placed to benefit even further,  from growing consumer interest in brands that stood for provenance and heritage. But they didn’t have the right creative strategy to tell the story of their brand with impact.

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Our approach

We audited the category and delved into consumer trends to understand where Carr’s could strategically position themselves for the future of snacking. We wanted to tell a brand story of provenance, craft and humanity. We worked into a space that was vibrant, rich and more informal, allowing the Carr’s brand the flexibility to stretch into more consumer snacking moments by promising experiences, not just a product.

The result

A unique strategy and distinctive identity that resonates with broader audiences, whilst staying true to the proud Carr’s provenance and craft.

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James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

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Nick Robinson

Managing Director Brands & CMO, Kerry Foods

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David Gates

Managing Director Diageo Futures, Diageo

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