Kellogg's

Re-making a modern classic

Category audit creative strategy, design.

Client

Kellogg's

The challenge

Carr’s is a well-known premium savoury brand with prominent market share. When they came to us, they were perfectly placed to benefit even further,  from growing consumer interest in brands that stood for provenance and heritage. But they didn’t have the right creative strategy to tell the story of their brand with impact.

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Our approach

We audited the category and delved into consumer trends to understand where Carr’s could strategically position themselves for the future of snacking. We wanted to tell a brand story of provenance, craft and humanity. We worked into a space that was vibrant, rich and more informal, allowing the Carr’s brand the flexibility to stretch into more consumer snacking moments by promising experiences, not just a product.

The result

A unique strategy and distinctive identity that resonates with broader audiences, whilst staying true to the proud Carr’s provenance and craft.

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