Unilever

Innovation inspired by nature

Innovation, creative strategy, visual identity

Client

Unilever

The challenge

The team at Dove asked us to to create a new to market, cross category sub-brand all about plant-based wellbeing.

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Our approach

Our creative platform stemmed from the idea of unlocking the power of science and nature; exploring how Dove can deliver caring benefits through the power of plants.

We stretched Dove’s visual DNA beyond the expected and created a sub-brand name and lockup that works across all touchpoints.

The result

An intriguing and modern botanical brand, bringing the best of science and nature together for visual standout.

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