Innovation inspired by nature

Innovation, creative strategy, visual identity



The challenge

The team at Dove asked us to to create a new to market, cross category sub-brand all about plant-based wellbeing.

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Our approach

Our creative platform stemmed from the idea of unlocking the power of science and nature; exploring how Dove can deliver caring benefits through the power of plants.

We stretched Dove’s visual DNA beyond the expected and created a sub-brand name and lockup that works across all touchpoints.

The result

An intriguing and modern botanical brand, bringing the best of science and nature together for visual standout.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

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Nick Robinson

Managing Director Brands & CMO, Kerry Foods

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David Gates

Managing Director Diageo Futures, Diageo

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