The challenge
The team at Dove asked us to to create a new to market, cross category sub-brand all about plant-based wellbeing.

The team at Dove asked us to to create a new to market, cross category sub-brand all about plant-based wellbeing.
Our creative platform stemmed from the idea of unlocking the power of science and nature; exploring how Dove can deliver caring benefits through the power of plants.
We stretched Dove’s visual DNA beyond the expected and created a sub-brand name and lockup that works across all touchpoints.
An intriguing and modern botanical brand, bringing the best of science and nature together for visual standout.
The team at Dove asked us to to create a new to market, cross category sub-brand all about plant-based wellbeing.
Our creative platform stemmed from the idea of unlocking the power of science and nature; exploring how Dove can deliver caring benefits through the power of plants.
We stretched Dove’s visual DNA beyond the expected and created a sub-brand name and lockup that works across all touchpoints.
An intriguing and modern botanical brand, bringing the best of science and nature together for visual standout.