Curating a collection for new connoisseurs

Creative strategy, on-pack design



The challenge

In partnership with Diageo, we set about reimagining some of the world’s best whisky for a modern generation of whisky drinkers.

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Our approach

We created bold brand stories and brought them to life with flair and passion. We commissioned acclaimed illustrator Ken Taylor to work alongside us to deliver a suite of exceptional designs under one powerful visual idea.

The result

Malt whisky, like you’ve never seen it, and the most successful Special Release Malts collection yet.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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