The challenge
In partnership with Diageo, we set about reimagining some of the world’s best whisky for a modern generation of whisky drinkers.




In partnership with Diageo, we set about reimagining some of the world’s best whisky for a modern generation of whisky drinkers.
We created bold brand stories and brought them to life with flair and passion. We commissioned acclaimed illustrator Ken Taylor to work alongside us to deliver a suite of exceptional designs under one powerful visual idea.
Malt whisky, like you’ve never seen it, and the most successful Special Release Malts collection yet.
In partnership with Diageo, we set about reimagining some of the world’s best whisky for a modern generation of whisky drinkers.
We created bold brand stories and brought them to life with flair and passion. We commissioned acclaimed illustrator Ken Taylor to work alongside us to deliver a suite of exceptional designs under one powerful visual idea.
Malt whisky, like you’ve never seen it, and the most successful Special Release Malts collection yet.