Haircare giants Henkel asked us to bring their Schwarzkopf consumer brand to life with a new visual identity that would give their portfolio cohesion and greater stand out; connecting with consumers for increased commercial success.
We showcased the controlled precision of hair styling, alongside its inherent creativity and flair. The approach respected the longstanding heritage and craft of the Schwarzkopf brand, while contemporising it for today’s market. We defined the strategic territory for the brand to occupy; keeping both hair and the hand of the craftsman in focus, and flowed this through visual identity and pack design.
A brand identity for the future, every detail perfectly defined.
Haircare giants Henkel asked us to bring their Schwarzkopf consumer brand to life with a new visual identity that would give their portfolio cohesion and greater stand out; connecting with consumers for increased commercial success.
We showcased the controlled precision of hair styling, alongside its inherent creativity and flair. The approach respected the longstanding heritage and craft of the Schwarzkopf brand, while contemporising it for today’s market. We defined the strategic territory for the brand to occupy; keeping both hair and the hand of the craftsman in focus, and flowed this through visual identity and pack design.
A brand identity for the future, every detail perfectly defined.
