Heineken

Capturing the core of a new cider

Innovation sprint, creative strategy, visual identity and pack

Client

Heineken

The challenge

Inch’s new-to-world cider brand needed strategic direction and a creative identity to connect with a new generation of cider drinkers.

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Our approach

We created a brand platform to bring Inch’s to the market with a charm and resonance that would stand up against competitors. We developed a visual world that captures and brings to life the playful and spirited heart of the brand whilst still cueing provenance, quality and craft.

The result

A new brand that delivers on strategic thought and creative impact, connecting with the right consumers from day one.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson

Chief COMMERCIAL OFFICER, HEINEKEN

“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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