Virgin Atlantic

Bringing a British icon back to its best

Brand audit, brand strategy, brand hierarchy, visual identity

The challenge

Virgin Atlantic had lost sight of its unique identity. Campaign visuals had overtaken Masterbrand and the portfolio was fragmented- creating confusion with consumers and contributing to a lack of presence in a competitive market.

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Our approach

We used our bespoke audit tool to understand the root causes of the problem, and used our learning to simplify and bring cohesion back to the brand portfolio. We took the new Virgin Atlantic brand strategy and brought it to life with a new brand promise, addressed the brand hierarchy with a clear solution, and developed a visual identity that brought brilliance and eye-catching difference back to the brand.

The result

A re-ignited master brand with a powerful framework for the future, and a launchpad for exceptional consumer comms and connections.

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“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson


“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

“If you have a project where brand and strategic thinking are critical to its success, Bloom is a great partner.”

Eduardo Burg

Brand Director, Danone

“Bloom have great strategic thinkers who cut to the heart of business problems coupled with some real flair and high level creativity. They have helped us to be brave and take great strides on our brands to cut through in a crowded marketplace to grow our business.”

Nick Robinson

Managing Director Brands & CMO, Kerry Foods

“I have worked with Bloom for over 7 years and know them to be a highly agile, strategic and creative design partner who always deliver work of the highest quality.”

David Gates

Managing Director Diageo Futures, Diageo

Also see

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