Virgin Atlantic had lost sight of its unique identity. Campaign visuals had overtaken Masterbrand and the portfolio was fragmented- creating confusion with consumers and contributing to a lack of presence in a competitive market.
We used our bespoke audit tool to understand the root causes of the problem, and used our learning to simplify and bring cohesion back to the brand portfolio. We took the new Virgin Atlantic brand strategy and brought it to life with a new brand promise, addressed the brand hierarchy with a clear solution, and developed a visual identity that brought brilliance and eye-catching difference back to the brand.
A re-ignited master brand with a powerful framework for the future, and a launchpad for exceptional consumer comms and connections.
Virgin Atlantic had lost sight of its unique identity. Campaign visuals had overtaken Masterbrand and the portfolio was fragmented- creating confusion with consumers and contributing to a lack of presence in a competitive market.
We used our bespoke audit tool to understand the root causes of the problem, and used our learning to simplify and bring cohesion back to the brand portfolio. We took the new Virgin Atlantic brand strategy and brought it to life with a new brand promise, addressed the brand hierarchy with a clear solution, and developed a visual identity that brought brilliance and eye-catching difference back to the brand.
A re-ignited master brand with a powerful framework for the future, and a launchpad for exceptional consumer comms and connections.
