Diageo

A collaboration for the greater good

Brand audit, creative strategy, design

Client

Diageo

The challenge

To create a collaboration between Parley and the iconic Talisker brand to tell a powerful story and inspire action to prevent the destruction of our oceans.

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The approach

We developed a design idea that looked beyond the shores of Talisker and explored the collective mission of protecting our oceans world-wide.

Balancing Talisker and Parley’s styles, we created a bespoke 360 illustration that looks at the sea topography beyond Talisker’s home, the Isle of Skye. Sustainability was a primary focus for this design, so during the design production process, we used ceramic inks, minimal labelling and recycled glass, to make this Talisker’s most sustainable bottle yet.

To bring this mission to life further, we worked with sea photographer Jonty Storey to create an immersive key visual that highlighted the idea that this unique bottle is ‘Made by the sea. For the sea.’

The result

A mission-driven malt that celebrates Talisker and Parley’s shared goal.

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Brand audit, creative strategy, design

Client

Diageo
Driven by their passion to protect the sea, and their home, Talisker have partnered with Parley to preserve 100 million sqm of marine ecosystems, with their most sustainable limited‑edition bottle. From every bottle sold, Talisker will be donating £3 to help fund the mission.

The challenge

To create a collaboration between Parley and the iconic Talisker brand to tell a powerful story and inspire action to prevent the destruction of our oceans.

No items found.

The approach

We developed a design idea that looked beyond the shores of Talisker and explored the collective mission of protecting our oceans world-wide.

Balancing Talisker and Parley’s styles, we created a bespoke 360 illustration that looks at the sea topography beyond Talisker’s home, the Isle of Skye. Sustainability was a primary focus for this design, so during the design production process, we used ceramic inks, minimal labelling and recycled glass, to make this Talisker’s most sustainable bottle yet.

To bring this mission to life further, we worked with sea photographer Jonty Storey to create an immersive key visual that highlighted the idea that this unique bottle is ‘Made by the sea. For the sea.’

No items found.

The result

A mission-driven malt that celebrates Talisker and Parley’s shared goal.

No items found.

“Bloom delivers both complex strategic work and very strong creativity which help solve the business problems we shared with them. They get stuff done, and done brilliantly.”

James Thompson

Chief COMMERCIAL OFFICER, HEINEKEN

“Bloom are the best agency I have met at leading design thinking.”

Jeremy Lindley

Global Design Director, Diageo

“We were seeking to transform our identity. Bloom’s impressive work, in terms of strategic thinking and creative ideas, presented us with exactly what we were looking for quickly and collaboratively.”

Scott Lloyd

Scott Lloyd, CEO, LTA

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Eduardo Burg

Brand Director, Danone

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Nick Robinson

Managing Director Brands & CMO, Kerry Foods

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David Gates

Managing Director Diageo Futures, Diageo

Also see

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