The solution
We kicked off with a global brand audit and delivered a new positioning and manifesto.
The portfolio was complicated; we tackled this with a detailed architecture piece that enabled us to simplify and consolidate ranges; setting the brand up for commercial success as well as easing navigation for consumers.
The famous Tommee Tippee star device sits at the heart of our new visual identity - a reassuring guiding light to empower and support parents through the highs and lows of parenting. We defined a new brand line; ‘reach for the star,’ and brought this to life across 360 activations, creating a comprehensive playbook to help the brand grow with cohesion over time.