Tommee Tippee is the only baby brand that offers products for pregnancy right the way through to toddler. But while the brand is full of emotion and human spirit, their identity lacked the emotional connection it needed to resonate with today’s parents and continue to grow.
We kicked off with a global brand audit and delivered a new positioning and manifesto.
The portfolio was complicated; we tackled this with a detailed architecture piece that enabled us to simplify and consolidate ranges; setting the brand up for commercial success as well as easing navigation for consumers.
The famous Tommee Tippee star device sits at the heart of our new visual identity - a reassuring guiding light to empower and support parents through the highs and lows of parenting. We defined a new brand line; ‘reach for the star,’ and brought this to life across 360 activations, creating a comprehensive playbook to help the brand grow with cohesion over time.
A bold, caring and memorable brand identity, setting the standard for today’s parenting brands and empowering parents worldwide.
Tommee Tippee is the only baby brand that offers products for pregnancy right the way through to toddler. But while the brand is full of emotion and human spirit, their identity lacked the emotional connection it needed to resonate with today’s parents and continue to grow.
We kicked off with a global brand audit and delivered a new positioning and manifesto.
The portfolio was complicated; we tackled this with a detailed architecture piece that enabled us to simplify and consolidate ranges; setting the brand up for commercial success as well as easing navigation for consumers.
The famous Tommee Tippee star device sits at the heart of our new visual identity - a reassuring guiding light to empower and support parents through the highs and lows of parenting. We defined a new brand line; ‘reach for the star,’ and brought this to life across 360 activations, creating a comprehensive playbook to help the brand grow with cohesion over time.
A bold, caring and memorable brand identity, setting the standard for today’s parenting brands and empowering parents worldwide.
