Virgin Atlantic had lost sight of its unique identity. Campaign visuals had overtaken Masterbrand and the portfolio was fragmented- creating confusion with consumers and contributing to a lack of presence in a competitive market.
We took the new Virgin Atlantic brand strategy and brought it to life with a new brand promise, addressed the brand hierarchy with a clear solution, and developed a visual identity that brought brilliance and eye-catching difference back to the brand.
The result is a re-ignited master brand with a powerful framework for the future, and a launchpad for exceptional consumer comms and connections.
