Virgin Atlantic

360 brand identity for an iconic British airline

Virgin Atlantic had lost sight of its unique identity. Campaign visuals had overtaken Masterbrand and the portfolio was fragmented- creating confusion with consumers and contributing to a lack of presence in a competitive market.

We took the new Virgin Atlantic brand strategy and brought it to life with a new brand promise, addressed the brand hierarchy with a clear solution, and developed a visual identity that brought brilliance and eye-catching difference back to the brand.

The result is a re-ignited master brand with a powerful framework for the future, and a launchpad for exceptional consumer comms and connections.

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Get in touch if you would like to find out more about our work for Virgin Atlantic.

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