Robinsons had become a victim to copycat brands. Engulfed in a sea of generic designs, it had lost its visible leader status in a crowded market. It was time for a bold reinvention to re-establish the brand as the number one choice in the hearts and minds of consumers.
Using the Robinsons brand proposition, we developed the full range of packs, visual identity and guidance for comms. Our bespoke audit led into clear creative strategy. We wrapped our creative thinking into design ideas that gave us a springboard to re-build the Robinsons identity in a 360 world
The result is a bold, distinctive, and dynamic pack redesign ready to bring joy to thirsty lives. Bolstered by a comprehensive visual identity that brings the brand to life with coherence and impact.