adm Group is a global marketing execution partner to the world’s leading brands. They are on a mission to transform marketing execution in a fast-changing environment. But, in a competitive sector they lacked a compelling brand proposition and identity.
We started by mapping the category and defining a unique space for adm Group to own. We went on to refine the brand positioning, developing brand pillars that gave the brand clear and simple guidance on how they should look and behave.
We developed a visual territory for the brand and used this to build a new, asset- rich brand identity. We brought this to life across key corporate touchpoints and completed the programme of work with an in-depth playbook.