February 27, 2023

Bloom welcomes new creative lead for Bloom Asia

We are happy to announce the arrival of Tom Shuttleworth as Creative Director. Tom joins our Singapore office after over 8 years leading Global Design for GSK.

Tom will be providing creative leadership for Bloom’s APAC team, with clients including Diageo, Carlsberg, Olam, Danone, Pigeon and Unilever. Tom’s expertise will be invaluable to us as we take our established innovation credentials to new brands in Asia Pacific.

Formerly Global Head of Shopper and Expert Design at GSK, Tom joined the OTC leadership team in 2020 as Global Senior Design Director, heading up a multi-million-dollar design innovation pipeline. Prior to GSK, Tom held leadership roles across multiple design disciplines in India, Indonesia, Thailand, Malaysia, and Singapore as well as some of London’s top agencies.

Tom is delighted to be joining the team: ‘After 24 years leading strategic design globally, the opportunity to join Bloom APAC came at the perfect time. I look forward to bringing all I have learned to build on Bloom’s unique offering in APAC.'

Tom and APAC Director Cleo Smeeth will be spearheading the continued growth of Bloom APAC. Tom’s vast experience of delivering holistic brand experience will be of huge value in support of both new and existing client partnerships.

Welcome to the team Tom, we're excited to see what the future holds.

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