Beauty is no longer a dictatorship – brands are now inviting a conversation, allowing us to discover our own interpretation of beauty, what it means for us on a personal level and how it makes us feel both inside and out. In the latest edition of Bloom Thinks, we take a look at how the beauty category has evolved, identifying the key shifts and how brands can respond.
We look to the brands creating impact by building recognition with a fluid and flexible system of brand assets that help to form deeper emotional and personal relationships with consumers. And we explore why looking different is no longer enough to win hearts and minds in an increasingly competitive category.
Having a strong brand identity has always been a table stake to building successful brands, but it’s now more important than ever. We appreciate the appetite for change is huge, and we can show you how getting it right isn’t as hard as it might seem.
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Bringing an iconic Spanish brand with a rich history and heritage to the UK.
Nick joins us from 01 June and is warmly welcomed to our leadership team.
We are happy to announce the arrival of Tom Shuttleworth as Creative Director. Tom joins our Singapore office after over 8 years leading Glo