Beauty is no longer a dictatorship – brands are now inviting a conversation, allowing us to discover our own interpretation of beauty, what it means for us on a personal level and how it makes us feel both inside and out. In the latest edition of Bloom Thinks, we take a look at how the beauty category has evolved, identifying the key shifts and how brands can respond.
We look to the brands creating impact by building recognition with a fluid and flexible system of brand assets that help to form deeper emotional and personal relationships with consumers. And we explore why looking different is no longer enough to win hearts and minds in an increasingly competitive category.
Having a strong brand identity has always been a table stake to building successful brands, but it’s now more important than ever. We appreciate the appetite for change is huge, and we can show you how getting it right isn’t as hard as it might seem.
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In times of adversity, we all have to make hard choices, and that includes brands.
A wave of new baby brands have entered the market, showing up with honesty, diversity and realness. Getting personal with parents, these bra
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