The GLP-1 conversation is bigger than weight loss

GLP-1s are reshaping how we eat.

The food industry is already adapting. Smaller portion menus. Protein packed snacks. Nutrient dense ranges.

But as consumers chase confidence and wellbeing, is it time for personal care and beauty to engage?

Our Planning Director Eftihia Spyropoulou unpacks the subtle brand shifts needed to meaningfully reshape this category in happi.

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