Letter to the Editor: BrewDog's future fortunes in the FT

March 2026

Our CSO Ed Hayes wrote a letter to the editor of the Financial Times about BrewDog's future fortunes.

Beers for women won’t revive BrewDog. This tactic always fails.

Women, like men, want drinks that are good, not gendered.

Sweeter liquids, pink packs and tone-deaf naming fall flat.

Read the letter here.

All news

Keep reading

Read more
Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie policy for more information.